Latitude “spotlights Google’s fixation with mapping and location technology. Location is an important part of navigating the real world, and Google clearly sees its geographic services as a way to establish a more personal connection with customers who today use Google chiefly for the virtual realm of the Internet.”
The company plans to launch software called Latitude on Wednesday that lets mobile phone users share their location with close contacts. Google hopes it will help people find each other while out and about and to keep track of loved ones.
